WHY ITALIANS DO IT BETTER

In Italy, food is more than nourishment — it’s an art, a ritual, and a way of life. Here, farmers cultivate olives, fruits, and vegetables without GMOs or glyphosate-based herbicides, nurturing every tree and seed with patience, care, and respect for nature.

Italians approach food with intention and mindfulness, honouring the connection between what they eat and how they live. Meals are savored, shared, and celebrated — a conscious practice that nourishes the body, engages the senses, and supports long-term wellness and longevity.

This dedication to pure, mindful food has stood the test of time. Italy’s culinary tradition is recognized globally: UNESCO has awarded Italian cuisine as an Intangible Cultural Heritage of Humanity, honoring centuries of practice, regional diversity, and respect for natural ingredients.

EVOO PREVI captures this heritage in every drop of our exceptionally high-phenolic extra virgin olive oil. Born from olives that survive the harshest conditions, packed with powerful antioxidants, and carefully preserved from grove to bottle, it delivers maximum wellness, bold flavor, and a daily ritual of care.

With EVOO Previ, you don’t just cook — you nourish, protect, and celebrate life with every meal.

How Herbicides Hurt

Researchers are exploring how everyday environmental factors might influence gut health. Some animal studies suggest that certain herbicides, including products containing glyphosate, could affect the balance of bacteria in the gut.

Healthy gut bacteria play a key role in digestion, energy, and overall wellbeing. When the balance of “helpful” and “less helpful” bacteria shifts, research suggests it may impact how the gut functions.

Studies also suggest a link between gut health and how the body manages blood sugar. Even people at a healthy weight may experience changes in sugar response when gut balance is disrupted, highlighting that gut health matters for everyone.

Products containing glyphosate are commonly used in farming and may be involved in the growing of some grass, fruit, and vegetable seeds. As research continues, many Canadians are paying closer attention to how environmental exposures and smart food choices can support long-term digestive and metabolic wellness.

More than a Gut Feeling

Your gut health matters more than you think. Everyday exposures—like chemicals in our food and environment—can affect the balance of good and bad bacteria in your gut, which can impact how your body handles sugar. Even people at a healthy weight are seeing more insulin resistance these days.

The good news? You can support your gut through what you eat. Foods that protect your gut can help you stay healthy as you age.

One shining example comes from the Mediterranean diet, especially in Italy. People there enjoy lower rates of certain age-related diseases—and a key secret is extra virgin olive oil (EVOO), the only fat used in the traditional Mediterranean diet.

Studies suggest that the earlier and more regularly EVOO is part of your diet, the more it may support long-term health. Animal studies also show it works best as a preventive measure, helping keep your body in balance before problems start.

Our Second Brain

Emerging evidence is showing that the gut–brain axis is one of the most powerful relationships in our body. Dysregulation of the gut flora has been correlated with a host of inflammatory and autoimmune conditions.

Your gut microbiome—the trillions of bacteria, fungi, and other microorganisms living in your digestive system—acts like a “second brain.” This is because it can produce signals, hormones, and chemicals that influence how your main brain works.

The gut–brain axis is the communication network between your gut and brain. Messages travel both ways: your brain affects your gut (like stress slowing digestion), and your gut affects your brain (like gut bacteria influencing mood, energy, and even focus).

In short: keeping your gut healthy isn’t just good for digestion—it can support mental clarity, mood, and overall brain function, too.

The typical North American diet leads to the typical and predictable North American diseases. The good news is that if diet can harm your gut microbiome, a change in diet can heal your gut microbiome!!

Harvard has been studying this for decades!

Screen Shot 2023-07-02 at 12.00_edited.p

“Excellence is never an accident.

It is always the result of

high intention, sincere effort and intelligent execution;

it represents

the wise choice

of many alternatives choice,

not chance,

determines your destiny.”

Aristotle

The Harvard Studies 1976 - Present

Harvard, MIT, UC Berkeley, and Yale have all joined forces with the University of Athens. Why do these ivy leagues Universities want to join forces with the University of Athens? The University of Athens has 18 Centers of Expertise, in Rare Diseases of the School of Medicine, and specialize in the rare patient.

Dr. Stefanos Kales, Professor of Medicine at Harvard Medical School, Prokopios Magiatis Professor of School of Pharmacy of University of Athens, Dr. Eleni Melliou, Diomedes Lopothetis, Baltopoulos George, and Dan Flynn are making history in a new era of medicinal extra virgin olive oil to better humanity by disease prevention.

Harvard has a long history studying EVOO and its affect to the body. Harvard ran two studies simultaneously, one began in 1976 and the other in 1986 and collectively involved about 200,000 people. Harvard study published in the Journal of the American College of Cardiology concluded that greater consumption of olive oil was associated with lower risk of total and cause-specific mortality — especially when olive oil replaces butter, margarine, or mayonnaise. The scientists found that participants reporting Southern European and/or Mediterranean ancestry had higher consumption of olive oil; they had a 6% lower risk of total mortality, slightly more pronounced than the 4% risk reduction in the non-Mediterranean ancestry subgroups. Harvard’s results support current dietary recommendations to increase the intake of olive oil in place of other fats to improve overall health and longevity.

Professor Kales has recently conducted a trial involving 350 firefighters and 44 fire stations. In America, it has been found that cardiovascular disease is the leading cause of on-duty deaths of firefighters. The ultimate purpose of the study is to lower firefighters' risks for Cardiovascular Diseases and Cancer through a prevention model by successfully getting more firefighters and their families to adopt and incorporate the healthy eating principles behind the Mediterranean diet with the primary source of fat being EVOO.

This recent preventative nutritional intervention trial among US career firefighters showed improved adherence among the MDNI group compared to the control group. These findings suggest the Mediterranean diet is a valid dietary pattern recommendation for this non-Mediterranean working population.

The Harvard study seems to reconfirm the findings of Ancel Keys and the Mediterranean Diet. UNESCO declared the Mediterranean diet as an intangible cultural heritage in 2010 and Italy was one of the first Mediterranean countries mentioned. In this 2010 UNESCO description transmitting knowledge of the Mediterranean diet and safeguard its techniques, respect seasonal.

people who lunch

Professor Stefanos Kales

Professor Harvard Medical School
Professor & Director Occupational Medicine TH Chan School of Public Health
Medical Director for Employee Health at Cambridge Health Alliance

Professor Irene Lidoriki

Harvard Medical School
Occupational Medicine TH Chan School of Public Health Medical Cambridge Health Alliance

and Me.......

SCIENTIFIC EVALUATION REPORT

We are humbled and grateful to have qualified for a Scientific Evaluation Report from the Department of Pharmacy of the University of Athens stating that EVOO Previ stands out for its enhanced properties for health protection by one of the most respected medical scientist in the entire European Union.